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We are Dub, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and learning ourselves right now.

IdeaStream Feature Updates

Published 18 August 2017

Here at Dub we've been working hard behind the scenes, using your feedback to improve our online qual and research community platform, IdeaStream, so you can do better research. The latest improvements we are proud to bring to you include...

 

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Understanding diverse, multicultural audiences fast

Published 12 August 2017

In a shifting world that's facing up to the challenges of globalisation, immigration and the intermingling of diverse people and ideologies, brands and businesses need cultural insight and intelligence at their fingertips, and fast. 

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The insight that changed my life (Part Five)

Published 12 July 2017

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part five.

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Understanding and improving the participant experience

Published 05 July 2017
The research you do is only as good as three things: your research design, your analytical capabilities and the people you recruit. Get any one of these wrong and you’ll likely find yourself being misled and making the wrong decisions. 
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The insight that changed my life (Part Four)

Published 05 July 2017

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part four.

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The insight that changed my life (Part Three)

Published 28 June 2017

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part three.

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The insight that changed my life (Part Two)

Published 21 June 2017

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part two.

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The insight that changed my life (Part One)

Published 14 June 2017

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part one.

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John: my first time

Published 07 June 2017

“Oh bloody hell, I hope I’m not asking leading questions!? What even are those? Have I already said one? Quick, pay attention to what they are saying. Show you’re interested, nod your head. They sound like they are winding up, what’s your next..

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Dan: my first time

Published 31 May 2017

Following positive reviews from research friends and having witnessed a client list spanning global research agencies all the way through to award-winning brand and design agencies, I was naturally curious about working with Dub and using..

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