Following his highly popular blog article, ‘All the world’s a stage, and all researchers and respondents merely players’, Dub Research Consultant, Dr John Whittle, was invited onto the Research Business Daily Report. In the interview he discusses..
Conducting great market research is tough enough, even when working with mainstream social groups. It can seem darn right impossible when you are tasked with reaching out to ‘hard to reach’ or ‘challenging’ communities. But giving a voice to..
Service design needs good research like pizza needs a good red wine. Research into users, their experiences and emotions is vital to the delivery of a service that meets (and exceeds) their needs.Without researching users needs and stepping into..
What would have happened, had UK politicians really listened to people’s emotions about immigration and about the EU? How different would social and economic policies have been? Would we have had Brexit at all? As early as 2005, when researching..
Living here in the UK as I do, I’m all too aware of the impact of not reaching out and giving the right people a voice. Brexit, and the surprise surrounding the country’s vote to leave illustrated this point, and we’re now in a bit of a mess..
I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..
At its heart, qualitative research is about understanding people and their behaviour, largely by using probing questions and exploratory methods. But how effective can this research be when every participant might only be showing you one ‘face’,..
The next MRXtalks Live seminar will take place on Thursday 16th March and it's 'going to be great!'
It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?
Much to the dismay of our Marketing Manager, and his hopeful outlook on 2016 being the “era of engagement”, clickbait, post-truth news, questionable political polls and lengthy and repetitive surveys have done little to enhance the image of..