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We are Dub, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and learning ourselves right now.

Ideastream™ Feature Update - New Diary Tool

Published 08 November 2017

At Dub we take into consideration how our clients' typically engage their online participants and make notes on the sort of activities and tasks they are asked to complete. Online qual has been able to get the researcher closer to the..

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Why B2B Businesses Should Adopt a Human Approach

Published 06 November 2017

Understanding what your clients/customers and partners think, and how they behave, is critical regardless of whether you’re in a B2C or a B2B environment. This is especially true where branding, service/product development and business..

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Engagement - The First Step to Great Insight

Published 27 October 2017

 

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Dub Grow their Product Development Team

Published 17 October 2017

Dub welcomes Tom Croft and Kasia Rybinska to their product development team. The addition of two key people underpins Dub’s continued ambition to develop world class qualitative research.

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Dub's Expanding Commercial Team

Published 17 October 2017

Dub have appointed Libka Holtshousen as Client Success Manager and Barney Larkin as Head of Marketing and Communications. They join Scott Weinberg, who was recently appointed as Director of Sales in North America, as the latest additions to Dub’s..

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The Difference Between 'Good' and 'Good Enough'

Published 12 October 2017
 
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The Essentials of Qualitative Research

Published 12 October 2017

Commercial interest in online qual continues to grow as a cost-effective way of exploring ideas and concepts directly with consumers.

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IdeaStream Feature Updates

Published 18 August 2017

Here at Dub we've been working hard behind the scenes, using your feedback to improve our online qual and research community platform, IdeaStream, so you can do better research. The latest improvements we are proud to bring to you include...

 

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Understanding diverse, multicultural audiences fast

Published 12 August 2017

In a shifting world that's facing up to the challenges of globalisation, immigration and the intermingling of diverse people and ideologies, brands and businesses need cultural insight and intelligence at their fingertips, and fast. 

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The insight that changed my life (Part Five)

Published 12 July 2017

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part five.

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