I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..
At its heart, qualitative research is about understanding people and their behaviour, largely by using probing questions and exploratory methods. But how effective can this research be when every participant might only be showing you one ‘face’,..
The next MRXtalks Live seminar will take place on Thursday 16th March and it's 'going to be great!'
It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?
Much to the dismay of our Marketing Manager, and his hopeful outlook on 2016 being the “era of engagement”, clickbait, post-truth news, questionable political polls and lengthy and repetitive surveys have done little to enhance the image of..
To get the best possible results, naturally you only want to recruit the very best participants to take part in your mobile research communities – but how can you make that desire a reality? There’s a saying that when you fail to prepare, you are..
Dub is pleased to announce that Clara Ros Gomez has joined the company as Product Owner.
Dub recently added new languages to our already burgeoning catalogue, so we felt like it was a good time to release an up-to-date list of what’s available.
In making the decision to write my next blog for Dub, and my first of 2017 (I can’t take credit for copy and pasting my colleagues 2017 predictions), I knew exactly what it was going to be about.Six months into my tenure at Dub, and my time in..
The MRXtalks Live are the latest initiative from Dub, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today.