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We are Dub, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and learning ourselves right now.

Research Business Daily Report interviews Dub

Published 20 April 2017

Following his highly popular blog article, ‘All the world’s a stage, and all researchers and respondents merely players’, Dub Research Consultant, Dr John Whittle, was invited onto the Research Business Daily Report. In the interview he discusses..

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Redefining The Research Expert And Giving A Voice To Challenging Groups

Published 19 April 2017

Conducting great market research is tough enough, even when working with mainstream social groups. It can seem darn right impossible when you are tasked with reaching out to ‘hard to reach’ or ‘challenging’ communities. But giving a voice to..

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Using Research To Enhance Service Design

Published 18 April 2017

Service design needs good research like pizza needs a good red wine. Research into users, their experiences and emotions is vital to the delivery of a service that meets (and exceeds) their needs.Without researching users needs and stepping into..

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Could the UK have avoided Brexit? Probably, had politicians listened to emotions...

Published 05 April 2017

What would have happened, had UK politicians really listened to people’s emotions about immigration and about the EU? How different would social and economic policies have been? Would we have had Brexit at all? As early as 2005, when researching..

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Giving the right people a voice and a say

Published 31 March 2017

Living here in the UK as I do, I’m all too aware of the impact of not reaching out and giving the right people a voice. Brexit, and the surprise surrounding the country’s vote to leave illustrated this point, and we’re now in a bit of a mess..

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Ever thought of researching ethnic minorities online?

Published 20 March 2017

I simply cannot recall the number of times clients have ruled out conducting online research with people from ethnic minority backgrounds on the grounds that, somehow, ‘ethnic minorities are not online’. As face-to-face research is too expensive,..

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‘All the world’s a stage, and all researchers and respondents merely players’

Published 08 March 2017

At its heart, qualitative research is about understanding people and their behaviour, largely by using probing questions and exploratory methods. But how effective can this research be when every participant might only be showing you one ‘face’,..

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EagleAI: 'The night a machine predicted humans better than the humans.' (Live seminar)

Published 06 March 2017

The next MRXtalks Live seminar will take place on Thursday 16th March and it's 'going to be great!'

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4 Ways To Quickly Share Feedback From Your Research Community

Published 23 February 2017

It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?

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Battling for mindshare in the age of the attention economy

Published 20 February 2017

Much to the dismay of our Marketing Manager, and his hopeful outlook on 2016 being the “era of engagement”, clickbait, post-truth news, questionable political polls and lengthy and repetitive surveys have done little to enhance the image of..

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